Recommended travel spot in Seoul, Korea: THE HYUNDAI SEOUL - A department store that brings the latest trends to Seoul, Korea

Are you looking for a must-see spot on your trip to Seoul? THE HYUNDI SEOUL is the place for you. This Hyundai department store, where the latest trends are gathered, is located in Park One, Yeouido-dong, Yeongdeungpo-gu, Seoul, and boasts a vast site of 27,000 pyeong. From stylish shopping to cultural experiences, it is packed with attractions that will make your trip to Seoul special. The latest fashion, beauty, and gourmet that you cannot miss are all gathered here. Create unforgettable memories of your trip at THE HYUNDI SEOUL.

• 1. Popular K-Fashion brands
• 2. Improve yourself with K-Beauty
• 3. Special moments to enjoy with K-Food – Gourmet Special!
• 4. Culture and Entertainment at THE HYUNDI SEOUL

1. Popular K-Fashion Brands

• MATIN KIM

  The brand offers simple yet unique designs that blend into the everyday life of modern women. The items are trendy yet versatile, and can be worn for any occasion. Photo: KIMMATIN official website
  
  Official website: https://matinkim.com/

• MARITHE FRANCOIS GIRBAUD

  Known for its denim-based designs, the brand is bringing a new wind to the fashion world with its innovative and experimental approach, characterised by a casual yet distinctive style.
  
  Photo: MARITHE FRANCOIS GIRBAUD Official Website
  
  Official website: https://matinkim.com/
  
  
  

• thisisneverthat🄬

With street fashion at its core, this brand is constantly challenging the market with new designs and concepts. It has many youthful and energetic items, and is recommended for those who want to stand out from the crowd.
Photo: thisisneverthat🄬 Official Website

Official website: https://matinkim.com/

• emis

Based on the philosophy of "Every Moment Is Special," we offer items that bring small happiness and special moments to your daily life. The simple yet comfortable designs will add color to your everyday style.
Photo: thisisneverthat🄬 Official website

Official website: https://emis.kr/

• GENTLE MONSTER

This is a brand that has been attracting attention from all over the world for its innovative eyewear collection. Its unique designs and high-quality products are loved by fashion icons. You can find items that will uniquely color your style.

Photo: thisisneverthat 🄬Official website

Official website: https://www.gentlemonster.com/jp/

2. Improve yourself with K-Beauty

• Liquides Perfume Bar

A unique concept perfume bar where you can explore your own scent. Experience carefully selected perfumes from around the world and find the one that suits your personality.

Photo: TheHYUNDAI.COM

Official website: https://www.liquides-parfums.com/gb/

• Sulwhasoo

This brand offers high-quality skincare products that combine traditional Korean beauty with modern science, pursuing ageless beauty and bringing out the natural radiance of your skin.
Photo: Sulwhasoo Official Website

Official website: https://www.sulwhasoo.com/int/en/index.html

• OERA

This Swiss skincare brand is known for its products that combine advanced technology with natural ingredients, proposing a luxurious yet practical skincare routine.
Photo: OERA official website

Official website: https://www.oera.com/

• OHUI

Photo: OHUI official website

Official website: https://www.oera.com/

• TAMBURINS

A brand that explores new forms of beauty through fragrance, offering a wide range of products from personal care products to home fragrances to enrich your everyday life.
Photo: TAMBURINS official website

Official website: https://www.tamburins.com/en/

• HERA

A beauty brand for urban, sophisticated women, it develops products that convey Korean aesthetic values ​​to the world while incorporating the latest trends.

Photo: HERA official website

Official website: https://www.hera.com/jp/ja/index.html

3. Special moments to enjoy with K-Food – Gourmet Special!

• SOOTY

Photo: bluebus.kr

• TEDDY BEURRE HOUSE

This bakery is proud of its exquisite croissants made by a pastry chef featured in the Michelin Guide. In an atmosphere reminiscent of a Parisian cafe, you can enjoy freshly baked bread with a rich buttery aroma.
Photo: https://blog.naver.com/ines011

• Geumokdang (Geumokdan)

This is a specialty store that uses carefully selected domestic ingredients and carefully makes each piece using traditional methods. The yokan is characterized by a healthy and refined sweetness that makes the most of the flavor of the ingredients, making it the perfect snack to have with tea or as a gift.
Photo: Gyeongbokgung Official Website

• Hansol cold noodles

Since opening in 1985, this brand has been loved by many people for its cold noodles made with special soup stock. You can enjoy a refreshing taste that is perfect for hot summer days.
Photo: Korean  Official Website

• SUPER MATCHA

A brand that offers drinks made with the highest quality matcha and natural ingredients. You can enjoy a wide variety of drinks that pursue the deep flavor and health benefits of matcha.

Photo : https://m.blog.naver.com/jeah123/

• Yeowang Bokki (Yewang Bokki)

This Korean-style snack bar offers addictive sweet and spicy flavors to soothe fatigue and crispy fried foods. You can spend a delicious time with friends and family in a casual atmosphere.
Photo: https://m.blog.naver.com/nau2001/

• EATALY

This restaurant serves traditional Italian cuisine using carefully selected, high-quality ingredients, making it a must-try for anyone wanting to enjoy authentic Italian cuisine.

• SMT LOUNGE

A unique restaurant with an exotic terrace space based on the concept of "Mexico City's Chinatown." Enjoy Hong Kong-style and Mexican cuisine made with local spices.

• My house (Nagaya)

This restaurant serves traditional Korean cuisine, especially charcoal-grilled meat and a variety of hotpot dishes. It is recommended for those who want to taste authentic Korean cuisine.

• Seungok's noble family

4. Culture and Entertainment at THE HYUNDI SEOUL

🎨 Media Art Gallery

Photo: THE HYUNDAI official website

• The Hyundi Seoul is currently exhibiting its largest-scale media art collection since its opening. From a moving waterfall to the diverse worlds of 10 media artists, you can enjoy vibrant art.

• Period : Friday, February 23rd to Sunday, March 10th

• Location : Large display on the 7th floor (viewable from the 5th and 6th floors)

🎤 Virtual Idol Concert

Photo: THE HYUNDAI official website

• THE HYUNDI SEOUL will be hosting an exclusive virtual idol concert on the large display on the 7th floor. Don't miss the performances of each group, from otherworldly idols to Starlive and Playb.
  • Isegaidoru : February 23rd (Fri) and 25th (Sun) 18:00 / Screening time 30 minutes
  • Stelive : Saturday, February 24th, Saturday, March 2nd 18:00 / Screening time 60 minutes
  • Prev : March 1st (Fri) and 8th (Sat) 18:00 / Screening time 22 minutes

🤖 AI response service

Photo: THE HYUNDAI official website

• An FAQ service for tourists is available (Japanese/English/Chinese support).
  
  
  

📸 PHOTO EVENT

Photo: THE HYUNDAI official website

• THE HYUNDI SEOUL is celebrating its 3rd anniversary, so record your new look with everything from a high-angle photo studio to a futuristic AI photo booth.
  • Don Look Up : February 23rd to March 17th / Location: 2nd floor center E/S
  • Photo Gray AI Photo : February 23rd - March 10th / Location: 3rd floor central E/S

🍸 818 Tequila

Photo: THE HYUNDAI official website

• The first Kendall Jenner 818 Tequila pop-up store in Asia will be held at THE HYUNDI SEOUL. Come experience the world-famous 818 Tequila.
  • Period : Friday, February 23rd to Thursday, March 7th
  • Location : B1

K-Culture Class

Photo: THE HYUNDAI official website

• You can experience K-culture content proposed by creative directors from various fields at THE HYUNDI SEOUL.
  • Yoon Ju-dang's Makgeolli Pairing Class : March 12th (Tue) 15:30 - 16:30 / Cost: 80,000 won per session
  • Traditional Craft Mother-of-Pearl Keyring One-Day Class : Make your own traditional accessory keyring! March 13th (Wed) 14:00 - 15:30 / Cost: 40,000 won per session
  • Withville K-POP FESTA : Learn the highlights of K-pop dance and take a simple reel. Sunday, March 17th 13:00-14:30 / Cost: 50,000 won per session
    
    

These events and experiences at THE HYUNDI SEOUL will be the perfect opportunity to create special memories during your trip to Seoul.

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