A thorough investigation of the Korean goods brand Aeiou! From popular pen cases to pouches and wallets!

Hello! In this blog post, I would like to introduce you to aeiou, a brand that is very popular in Japan and Korea.

1. What kind of brand is Aeiou?

Aeiou is a word that represents the vowels of Hangul, like the Japanese alphabet "aiueo," and just as language cannot be formed without vowels, the brand philosophy is to create items that are essential to everyday life.

Aeiou's designers create products that reflect the interests, experiences, and thoughts of modern people. Hoping to help busy modern people cherish the "present," they continue to create household goods for daily use. Aeiou mainly sells fabric products such as eco-bags, pouches, clothes, and hats, as well as fashion accessories such as necklaces and wallets, expressing their diverse product range with a unique sensibility. In this article, We would like to introduce to you some recommended products from Aeiou.

2. Recommended products from Aeiou

(1) Aeiou Basic Pouch

Pouches are the most popular product of Aeiou, and there are many products with a wide variety of colors and patterns that are fun to look at. Available in two sizes, M and L, these are popular products that are simple and can be used daily. A pouch is an essential item when going out or traveling, and Aeiou's pouches are spacious and fit snugly in your bag, so once you get your hands on one, you'll keep using it.

Not only is it compact, but it also has a unique pattern and a wide variety of colors, so I end up buying several of them. Although they have unique patterns and colors that you don't usually see, they are made of 100% cotton and corduroy, so they are not too flashy and can be used. By the way, I use the medium-sized pouch to store sanitary products, lip balm, hand mirror, coin purse, and hand cream.

On days when you wear makeup, it might be a good idea to use an L-sized pouch. It can hold a small mirror, lipstick, powder, and other cosmetics for simple touch-ups, and is large enough to even store an AirPods and a mobile battery, so we recommend choosing a pouch that suits the amount of items you're carrying.

(2) Double Joy Card Case

The next product I would like to recommend is a card case.

Until a few years ago, when carrying cash was a necessity, people preferred long wallets with lots of storage space or thick bi-fold wallets, but recently, the use of electronic money has increased, and many people now carry only the bare minimum of cash. As a result, compact wallets that can hold coins and cards have become popular. Aeiou's Double Joy card case is recommended for those looking for a compact wallet.

Made of natural leather, it is a soft and luxurious material, and features attractive colors that are infused with Aeiou's unique sensibility. It can be opened and closed easily with a snap button, and is available in a variety of colors, from basic white, brown, and gray to soft blue, yellow, purple, and pink. This wallet is made of natural leather and combines design and quality.

It fits perfectly in an L-size pouch, so it's convenient to use it with the AEIOU pouch. If you put your wallet in the pouch and just put the pouch in your bag, it's easy to get ready to go out and very convenient to carry.

(3) Cap

The caps with the lettering "Aeiou" are also very popular. Like the pouches, the caps come in a wide variety of colors. From vintage-style colors to bright, vivid colors, there is a wide range of variations. The color matching between the alphabet lettering and the hats is so diverse that you'll want to buy several to match the season and your mood.

(4) Smartphone cases

The next product I would like to introduce is a smartphone case.

Nowadays, everyone uses smartphones with similar designs, but in order to express their individual fashion style, smartphone cases can be used as fashion items. Aeiou has responded to such consumer needs by releasing smartphone cases.

It features a simple and pop design, is made of scratch-resistant material, and has a smooth surface with no gloss. Aeiou's characteristic, sustained color matching is very beautiful, and the pastel tones are attractive. "Aeiou" is written in bold English letters, giving a sophisticated impression.

(5) Necklace

The last product I would like to introduce is a necklace.

The bold yet rounded design is attractive, and the unique shine of silver makes it a cute match for street fashion. Just add this cute necklace to a white shirt to complete a casual and stylish style.

The length is around 50cm, and when worn by a woman who is 160cm tall, it sits just below the collarbone. The length varies depending on the product, but it is adjustable so you can use it to fit your body type.

(6) Aeiou products that are also great as gifts

AEIOU products are not only of high quality, but also come with a small postcard and product warranty, so you can feel like you are receiving a gift. It is a highly recommended brand for gifts to friends and loved ones.

3. Where can I buy Aeiou products?

This concludes our introduction to Aeiou products. This is an attractive brand with a wide range of products and a basic mood with unusual designs. Aeiou products combine practicality with design. To purchase in Japan, we recommend SOMIBEYA 's EC shop. It is an interior shop run in Japan by a Korean owner and sells genuine products.

If you purchase two or more items you will receive a 10% discount , so if you want to save money, be sure to check it out!

* Special offer only for those who read this blog post to the end
We will give you a 300 yen coupon. You can use it by entering the coupon code on the payment screen.